We are inundated with imagery these days- television, Instagram, face book…. there are so many social media platforms and it would seem every man and his phone are would be photographers. The selfie has become a minute to minute occurrence we are truly saturated!,
(Hannah Nicolet- Wedding Planner- Noble Nuptials France)
When you have a business these days most are using social media for advertising and aquiring a following for clientele and marketing. So how do you stand out from the crowd and have your posts ‘stop scrolling’ worthy?
Head shots don’t necessarily show who you really are or what your business represents and offers. That’s where personal branding speaks volumes to future clients and to those who love to continue to follow you and use or buy your product or service.
Selfies wont do! They certainly don’t look professional and ultimately isn’t that what you want your clients to see? You are a quality, professional ! It pays to invest in quality, evocative imagery to sell your business . It is just that- an investment, my past personal branding clients have reported up to a 50% increase in business after a personal branding shoot with me. These reports show it is worth the investment in your business and comes back to you in volumes.
(Hannah in a local brocante sourcing antiques for her wedding styling)
We all know how it feels to flick through a beautiful magazine its the imagery that draws you in and the quality that keeps you reading! So why not use the same methods the magazines use to get you to read and or buy their product? Imagery is everything- it creates a sense of something being luxurious or natural, or a person being professional and knowing what they are doing in terms of service. Evocative imagery tells a story and sets the scene. It helps clients imagine the experience they can have with you, or the beauty of your products or the service they might expect.
Hannah Nicolet is a wedding planner who wanted to exude luxury, class, professionalism, fun and France . This was because she is based in France and serves clients both from France and abroad seeking a destination wedding in France. Hannah wanted her clients to see her gorgeous village and surrounding area as well as get the ‘French” feel with some iconic imagery in and around the streets/cafes and shops.
Next time on the blog- Personal Branding part two and what I offer my clients.
The house interiors are of a house of my friend in my village currently for sale. If living the French life or holidaying here interests you contact me for further details about the price and two ways you can purchase this wonderful home. My last blog post has more details about the home itself and the village.
Sending love from France xx Corrina
Corrina Tough Photography 